About & CV.
Twenty years leading commercial growth across Eastern Europe, CIS, and RCIS markets in oncology and diabetes MedTech — grounded in a medical degree and executive business education from Harvard and the University of Minnesota.
Country Business Leader, EIMEA North
Commercial leadership at embecta (formerly part of Becton Dickinson), the worldwide leader in injection devices for diabetes care, across the EIMEA North sub-region including RCIS and Central Asia. Led 15 distributors across 9 RCIS markets, improving sell-through 15% YoY. Negotiated two exclusive B2B agreements with local insulin/GLP-1 generic producers, adding $3M/year in recurring revenue. Led the full brand transition from BD to embecta, including product re-registration and distributor training.
New G2M model via B2B partnership with GLP-1 generic producers (2026)
Advisory Board Member
An applied sciences innovation laboratory and venture studio building medtech, biotech, and deep-tech startups across Eastern Europe. Providing strategic guidance and commercial go-to-market perspective to portfolio ventures, drawing on two decades of MedTech distribution and market-entry experience in the region.
Advisory Board Member
A healthcare equipment services provider specializing in the maintenance and servicing of large hospital systems — including linear accelerators, CT, and MRI — across the EIMEA region. Providing strategic guidance informed by direct experience deploying and supporting the same class of radiotherapy and imaging equipment across Eastern Europe.
Regional Business Director, Eastern Europe
Managed a $45M revenue stream across 15 Eastern European & RCIS markets, delivering 18% YoY growth. Scaled Eastern Europe sales from $15M to $34M — more than doubling revenue in five years at an 18% CAGR — through eight public-private partnership projects and distributor network optimization. Managed 5 direct reports across 3 countries plus 20 distributors.
President’s Award, Best Sales in EIMEA (2019) · Best Region at EIMEA (2018 – 2022)
Europe Distribution Senior Regional Leader
Entered 5 new markets (Israel, the Baltics, the Caucasus) in partnership with Blue Wave Merchant Partners, growing indirect sales 22% from $20M to $25M. Negotiated first-of-their-kind public-private partnership projects with Ministries of Health in Turkey and Romania. Collaborated with EXIM Bank and Blue Wave Merchant Partners to launch the National Oncology Program in Kazakhstan.
Area Regional Business Manager, RCIS
Built the RCIS commercial organization from zero to $7M revenue in two years, exceeding targets by 30% annually and growing market share from 0% to 24%. Onboarded 8 distributors, achieving 90% coverage across target markets.
MedSurg BU Marketing Manager
Led MedSurg marketing strategy across Russia & CIS; coordinated new product launches (Ortho/Neuro navigation, integrated OR — iSuite), KOL engagement, and professional education training.
Award for Best Sales of Neuro Navigation Systems, EIMEA (2014)
Women’s Health & Urology BU Product Manager
Managed the Women’s Health & Urology product portfolio marketing across Russia & CIS; developed promotional and training programs for physician adoption, delivering a 25% YoY CAGR. Collaborated with State Authorities to launch the National Pelvic Floor Surgery Program in Belarus.
Best Project of the Year, WH&U Ethicon Business Unit (2010)
Ethicon BU Country Manager
Led all Ethicon and Ethicon-Endo commercial operations in Belarus, growing revenue from $0 to $2M by 2010 at a 20% CAGR over four years. Successfully launched new business lines in hemostats, pelvic floor surgery, staplers, and sutures.
Researcher & Children’s Orthopedic Surgeon
The medical foundation underpinning a later transition into MedTech commercial leadership.
Beyond distributor networks and P&L: a continued interest in how AI tools are reshaping healthcare commercial strategy, and a habit of cross-cultural discovery built across a career spanning a dozen countries.
Awards.
Accuray
Named Specialist of the Year, Commercial Director for the Eastern Europe region — a Russian federal industry recognition for professionalism and sustained commercial results.
Accuray
Presented at Accuray’s EIMEA FY18 Kick-off Meeting, recognizing the region’s top-performing sales team of the fiscal year.
Accuray
Corporate-wide recognition for outstanding performance and exceptional commitment to excellence, awarded by Accuray’s EVP & Chief Operating Officer and Corporate SVP & President, Worldwide Commercial.
Johnson & Johnson
Recognized as part of the “Gyneteam” for outstanding performance during the EWHU International Sales Mastery program.
